Posts tagged ‘Partner Collaboration’

Partners’ Use of Social Media

By Diane Krakora – CEO

My day 2 at the Cisco Velocity event in Barcelona started with a press and analyst briefing with about 10 Cisco partners and a discussion around their use of social media. They tried valiantly to communicate three main points. First, the partners are using Facebook primarily to recruit new employees into their organization. They’re not using it as a customer lead generation tool as of yet. Second, they’re using Twitter to keep up to date with their VENDORS’ quarter channel promotions. And third, they’re engaging in blogging and commenting on blogs because they say “conversations are happening about our industry and technologies, why would we not want to participate?”



December 9, 2010 at 5:31 pm Leave a comment

How Social Are Your Partners?

sandra-finalBy Sandra Glaser Cheek – Director, Client Services

Every time I begin to blog about social media, I pause and think of how my inbox is assaulted on daily basis with invitations to attend/participate in social media events, webinars, etc. Everyone is talking about social media in the channel, but up to this point, we really haven’t seen our clients doing much about it – and especially not “with” their partners.

No doubt, social media is important in today’s marketing mix. But how much it is embraced by Channel Marketing organizations seems to be directly related to how a company embraces social media in general. And, it’s practically unheard of for vendors to include social media as reimbursable activities in their MDF or incentive funding programs.


November 6, 2009 at 11:41 pm Leave a comment

Recruiting the Right Partners

By Beth Vanni

Recruiting the right partners remains an age-old channel  management challenge.

Vendors have gotten increasingly more sophisticated at the “whys” and “hows” of recruiting over the years.  But the fact that nearly 50% of vendors surveyed in our 2009 State of Partner Program study indicated that recruitment represented a “very” or “somewhat” challenging issue in 2008 tells us there’s still progress to be made. (more…)

April 3, 2009 at 5:53 pm Leave a comment

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