Posts tagged ‘IaaS’

It’s About Building Trusted Relationships

by Diane Krakora – CEO

At the recent Cloud Channel Summit event, Marc Sternberg, CEO Rising Tide Media, was bullish on the opportunities to partner with cloud services.  He commented that with cloud computing gaining broad based market acceptance and cloud solutions delivering tangible business benefits, cloud vendors need partners help.  Sternberg stressed success in the cloud is about building trusted relationships – between vendors, channels and customers. (more…)

November 28, 2011 at 7:03 pm Leave a comment

Ease of Doing Business

By Cecilia Valdes, Consultant

The ease of doing business is a common goal between channel partners and technology vendors. However, the rapid change in technology has added to multiple partnering business models in offering technology solutions. Only a few years ago the predominant partner types were value-add resellers, corporate resellers and systems integrators. Now there are Infrastructure as a Service Providers, Managed Service Providers, Outsourcers, Software as a Service Providers, Storage as a Service Providers, Technology Providers and many more. In addition, many partners have multiple business models. As we continue the migration to service delivery models via private and public clouds, partnering business models will also have to continue to evolve. (more…)

October 25, 2011 at 5:02 pm Leave a comment

Getting Carried Away in the Channel

Kevin Rhone – Director, Client Services

I’ve been both engrossed and aghast over the past weeks by the posturing and just plain politicking going on in Washington over the financial future of our country. In a recent article by Maureen Dowd in the NY Times, she argued that we can never go back to the past, and cited as proof a study from the Hong Kong University of Science and Technology in which their research showed that since “a single photon or unit of light cannot exceed the speed of light”… so Einstein was right – the concept of time travel “back to a more civilized era” is just that, a whimsical concept best reserved for science fiction or the movies.

So if our politicians need to accept that we live in a new world and make plans for the future, it got me to thinking about how that applies to the ecosystem in the Channel, and specifically about the role of Service Providers/Carriers in the era of the Cloud. (more…)

July 29, 2011 at 9:17 am 1 comment

Can’t Live with ‘Em, Can’t Live Without ‘Em:

Vendor/Partner Cloud Engagement Models Emerge

by Beth Vanni, Vice President

With both vendors and channel partners jumping on the bandwagon to evolve their services sales and delivery models to reflect a more holistic support offering to the customer, cloud solutions continue to come into the limelight.  And, despite the industry FUD about solution provider disintermediation in the cloud era, current research indicates vendors will continue their dependency on solution providers for customer management around cloud solutions.

The results of our 2011 State of Partnering Study reinforce the importance of close sales and support coordination between vendors and solution providers in promoting both public, private and hybrid cloud solutions in today’s market.  With input from 100 unique vendors, this year’s study results indicate maturing cloud delivery models among the IT vendor community, and expectation for partner involvement are coming into focus. (more…)

March 28, 2011 at 1:57 pm Leave a comment


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