Sub-dude

July 13, 2011 at 6:58 pm Leave a comment

by Diane Krakora, CEO

The 2011 Microsoft Worldwide Partner Summit kicked off today in Los Angeles with a tone previously un-experienced at a conference. No rock and roll band jamming “it’s a beautiful day” at 8am – a respectable 9am start time with a cool, but understated, synchronized dance act from Japan –  with the message “there is power in walking together”. The opening video segment highlighted a Japanese software company that developed a cool app on Azure to help quake victims find people, share stories and photos and connect with each other. It was a good example of winning together (the conference theme), however a bit sobering to recall the tragedies befallen the globe in the last 365 days.

After Jon Roskill’s introduction, welcome and thank you to the partners for their continued support – Steve Ballmer took the stage as the primary draw for the morning keynote. Even Ballmer, notorious for his high energy presence, seemed to be emitting about half his normal wattage. He delivered a coherent and compelling message, just slightly calmer and more centered than “typical.”   He said “Last year’s WPC was for me “scary.”  5 years ago we mentioned the cloud. 4 years ago we started the transition to the cloud. 3 years ago started talking about it some detail. 2 years ago more detail  and the partners were saying “not sure we like the cloud” – the cloud is a disruption. Last year we said “we’re all in on the cloud” – 100% and we need partners that want to come with us. It is where we’re going and we need to hear you’re coming with us. Now to see 15,000 attendee’s that are pushing the cloud. New partners are coming into the Microsoft ecosystem for the first time because of the opportunities in the cloud. Thank you for making the transition with us to the cloud – I was concerned you might say “I can’t be all in the cloud with you.”

I don’t know if it’s because of the economy, and the poor unemployment numbers, or the fact that we’re in LA – but this year, the entire conference seems to be subdued.

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Entry filed under: Live from Events. Tags: , , , , .

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