Reevaluating the Timing and Costs of Recruiting New Channel Partners

December 15, 2010 at 6:24 pm Leave a comment

A ‘perfect storm’ brewing around the issue of channel development

By Beth Vanni, Vice President, Amazon Consulting

A variety of economic and industry innovation elements are currently combining to create the “perfect storm” of channel development issues including:

A rash of disruptive technologies entering the market

A slowly rebounding economy within a still-uncertain economic environment

Continued industry consolidation among vendors and solution providers

These challenges are accelerating the issue of how technology vendors and solution providers can continue to work together to grow their mutual success. If you are not prepared to meet these challenges with a clearly defined partner value proposition, coverage and capacity plan and onboarding process, your channel performance will likely suffer.

Amazon Consulting is offering a free research report to help you think critically about the timing, costs and ROI of recruiting new channel partnerships. The report will help guide you around how to look at the vendor/channel partner model with fresh eyes during a critical time in our world economy and IT industry evolution, and see how your business measures up. Download your free copy of this report’s Executive Brief today!

Also see the webinars:Rookie to Rock Star: Accelerating the Development of Channel Partnerships.

Rookie to Rockstar II; The Solution Provider’s View on Developing


Entry filed under: Industry Perspective. Tags: , , , , .

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