ExactTarget’s New Automated Directory Hits a Bulls Eye with Partners and Customers

December 13, 2010 at 4:12 pm Leave a comment

Amazon Consulting helps the online communications vendor harness the power of its partner network by creating a powerful automated channel directory. The result: A measurable increase in partner and customer satisfaction.

By Diane Krakora – CEO

Online communications company ExactTarget has an extensive global network of channel partners to provide marketing consulting, technology services and world-class support across all areas of the interactive marketing experience. Since its inception, the company manually maintained its online channel directories. The directories lacked coherence and continuity, information and updates were spotty at best, and there was no consistency in terms of branding or message. Visitors to the site who needed to find partners or solutions were viewing inconsistent content and outdated profiles.

Exact Target knew this was obviously a less than optimal way to grow their customer base and turned to Amazon Consulting for help. “As customers doing business with other technology companies, our partners had certain expectation levels based upon their interaction with the other technology sites. ExactTarget was falling short,” explained Tom Williams, ExactTarget Director of Channel Operations. “We needed a tool that would support the partner ecosystem across all our various relationships.”

Amazon Consulting leveraged its PartnerPath Partner and Solution Directory tool to create Nexus, a new automated directory exclusive to ExactTarget. Nexus helped the company to:

-Completely automate the creation and updating of partner profiles

-Migrate responsibility to partners for updating their content

-Enable customers to gain easy access to resellers that meet their specific requirements

-Provide valuable feedback to partners through online customer review capabilities

-Ensure consistency of branding and messaging

ExactTarget management says Nexus has exceeded their expectations, setting a new standard for vendor and reseller partnerships.

To learn more about how Amazon Consulting’s PartnerPath Partner and Solution Directory module created a compelling solution for ExactTarget, click here or download it from the resource center at amazonconsulting.com.

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Entry filed under: Industry Perspective, Partnering Tips. Tags: , , , , , , , .

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