Partners’ Use of Social Media

December 9, 2010 at 5:31 pm Leave a comment

By Diane Krakora – CEO

My day 2 at the Cisco Velocity event in Barcelona started with a press and analyst briefing with about 10 Cisco partners and a discussion around their use of social media. They tried valiantly to communicate three main points. First, the partners are using Facebook primarily to recruit new employees into their organization. They’re not using it as a customer lead generation tool as of yet. Second, they’re using Twitter to keep up to date with their VENDORS’ quarter channel promotions. And third, they’re engaging in blogging and commenting on blogs because they say “conversations are happening about our industry and technologies, why would we not want to participate?”

Video: http://www.youtube.com/watch?v=zF_4UXNFrFI

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Entry filed under: Live from Events. Tags: , , , , , , , .

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