Archive for October, 2010

Webinar Wrap-Up: Three Best Practices for Partner Automation

Learn the secrets to enrolling and engaging partners in your automation program

Diane Krakora, CEO

Amazon Consulting CEO Diane Krakora recently shared a webinar microphone with Nancy Gapter, vice president of marketing for distributor Arrow ECS for an interesting discussion on the Three Best Practices of Partner Automation.

Amazon Consulting has been working with Arrow ECS to help automate the distributor’s partner relationships and vendor supplier management. Together, we’ve created a powerful system for partners and suppliers – one that offers such fundamental elements as a marketing shopping cart, a training path, a portal where partners can get tools and resources and watch videos (an excellent medium for communication, by the way). (more…)


October 25, 2010 at 6:54 pm Leave a comment

Oracle PartnerNetwork Announces a New Level of Specialization

Diane Krakora, CEO

At the Oracle OpenWorld event earlier this month, Judson Althoff, SVP of Worldwide Channels and Alliances announced several enhancements to the PartnerNetwork program. For one, they added a new level of stratification to the program – the Diamond level. This 5th level of the PartnerNetwork program provides dedicated support from an assigned Global Alliance Manager and Global Oracle Executive Sponsor, annual Global MDF Allocation and access to exclusive benefits at the same cost at Platinum Level. To attain this prestigious level, the global partner mush have over thirty specializations and 5 advanced specializations (see below). The partner needs to have combined co-sell and resell revenues totally over $40 million annually and be distributed across three or more Oracle regions. Judson announced that Accenture and Infosys have already attained the Diamond level. Will anyone else? Thirty specializations? Out of the fifty Oracle currently offers? Does it make sense to create a programmatic level that less than 10 partners will attain? (more…)

October 11, 2010 at 4:50 pm Leave a comment

GTDC Vendor Summit 2010

There’s More than One Way to Skin a Cat: Views on the Role of Distribution for 2011

Beth Vanni – Director, Market Intelligence

There they sat: four smart, experienced and confident channel executives.  So much the same and yet so different. The event?  The “Rising Stars” vendor panel at the Global Technology Distributor Council’s annual N. American Vendor Summit.  The Rising Star awards are given to those companies who experienced the largest year over year sales out growth through distribution (July 1 ’90 through June 30 ’10).   The event was well attended and all four vendor executives were quite intent on appearing both positive and supportive of their distributor partners in the room as well as intriguing and smart to their vendor peers.  Which they were/are.  But, what an amazing difference in terms of their company’s basic needs and expectations of their broadline and technical distributors in the coming year. (more…)

October 5, 2010 at 4:37 pm Leave a comment

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