Autodesk Media Day: Does Customer Centricity Lead to Partner Centricity – or Vice Versa?

April 12, 2010 at 10:14 pm Leave a comment

Does customer centricity lead to partner centricity – or vice versa?

Autodesk recently announced a shift from a vertical market focus to customer centricity. This evolution has big implications for Autodesk’s 1,900 channel partners globally, who are nearly exclusive with Autodesk, generating 95+% of their business from Autodesk solutions. Instead of segmenting customers and the partners that serve those customers by 9 distinct vertical market types, Autodesk has condensed certifications into three groups.  The goal of this evolution is to become easier to do business with, by providing the partners with greater access to products to better serve their customer base and the ability to maximize the partners’ use of their trained resources across a wider customer set.

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