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	<title>Ecosystem Partnering from Amazon Consulting &#187; Partnering Tips</title>
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		<title>Ecosystem Partnering from Amazon Consulting &#187; Partnering Tips</title>
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		<title>Q4 2009 Check-in</title>
		<link>http://amazonconsultingblog.wordpress.com/2009/11/05/q4-2009-check-in/</link>
		<comments>http://amazonconsultingblog.wordpress.com/2009/11/05/q4-2009-check-in/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 01:10:11 +0000</pubDate>
		<dc:creator>acblogger</dc:creator>
				<category><![CDATA[Industry Perspective]]></category>
		<category><![CDATA[Partnering Tips]]></category>
		<category><![CDATA[channel optimization]]></category>
		<category><![CDATA[channel spend]]></category>
		<category><![CDATA[Empower Partners]]></category>
		<category><![CDATA[new markets]]></category>
		<category><![CDATA[Partner Enablement]]></category>
		<category><![CDATA[partner plans]]></category>
		<category><![CDATA[Partner Programs]]></category>
		<category><![CDATA[refresh]]></category>
		<category><![CDATA[training]]></category>
		<category><![CDATA[unemployment]]></category>

		<guid isPermaLink="false">http://amazonconsultingblog.wordpress.com/?p=669</guid>
		<description><![CDATA[By Diane Krakora, CEO
Diane speaks briefly about  partnering priorities this quarter that could very well expand through 2010, including partner program refreshing, optimizing channel spend, breaking into new markets, and internal and external channel sales training.
        <br /><a href='http://amazonconsultingblog.wordpress.com/2009/11/05/q4-2009-check-in/'><img width='160' height='120' src='http://cdn.videos.wordpress.com/uYSt0kwp/oct-2-20091_std.original.jpg' /> </a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=amazonconsultingblog.wordpress.com&blog=4289035&post=669&subd=amazonconsultingblog&ref=&feed=1" />]]></description>
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		<title>Getting Back to Basics</title>
		<link>http://amazonconsultingblog.wordpress.com/2009/11/03/getting-back-to-basics/</link>
		<comments>http://amazonconsultingblog.wordpress.com/2009/11/03/getting-back-to-basics/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 01:39:35 +0000</pubDate>
		<dc:creator>acblogger</dc:creator>
				<category><![CDATA[Partnering Tips]]></category>
		<category><![CDATA[channel]]></category>
		<category><![CDATA[channel communications]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://amazonconsultingblog.wordpress.com/?p=664</guid>
		<description><![CDATA[

By Sandra Glaser Cheek &#8211; Director, Client Services
Often when we work with clients on their channel communications strategies, our social media recommendations bring on a mountain of questions and concerns. There is a lot of apprehension around developing a social media strategy. Questions like getting executive buy-in, integration of internal teams that will engage partners [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=amazonconsultingblog.wordpress.com&blog=4289035&post=664&subd=amazonconsultingblog&ref=&feed=1" />]]></description>
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		<title>Channel Complexity &#8211;  Vendor/Partner Marriage Counseling</title>
		<link>http://amazonconsultingblog.wordpress.com/2009/09/15/channel-complexity-vendorpartner-marriage-counseling/</link>
		<comments>http://amazonconsultingblog.wordpress.com/2009/09/15/channel-complexity-vendorpartner-marriage-counseling/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 01:15:41 +0000</pubDate>
		<dc:creator>acblogger</dc:creator>
				<category><![CDATA[Industry Perspective]]></category>
		<category><![CDATA[Partnering Tips]]></category>

		<guid isPermaLink="false">http://amazonconsultingblog.wordpress.com/?p=560</guid>
		<description><![CDATA[By Beth Vanni – Director, Market Intelligence
When psychologists ask most married couples about what creates conflict in their marriage, there is often a classic gender gap in perceptions.  Women will often talk about lack of sharing, communication and having joint goals &#8212; those long-term things in a marriage that create meaningful bonds.  Men will often [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=amazonconsultingblog.wordpress.com&blog=4289035&post=560&subd=amazonconsultingblog&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Partner Profitability &#8211; Show Them The Money</title>
		<link>http://amazonconsultingblog.wordpress.com/2009/04/09/partner-profitability-show-them-the-money/</link>
		<comments>http://amazonconsultingblog.wordpress.com/2009/04/09/partner-profitability-show-them-the-money/#comments</comments>
		<pubDate>Thu, 09 Apr 2009 22:41:13 +0000</pubDate>
		<dc:creator>acblogger</dc:creator>
				<category><![CDATA[Partnering Tips]]></category>
		<category><![CDATA[Channel Partner Programs]]></category>
		<category><![CDATA[Ingrid Krivin]]></category>
		<category><![CDATA[Partner Payment Terms]]></category>
		<category><![CDATA[Partner Profitability]]></category>

		<guid isPermaLink="false">http://amazonconsultingblog.wordpress.com/?p=339</guid>
		<description><![CDATA[One of the hottest issues right now in the channel is Partner Profitability. 
In other words, showing your partners that by selling your products you can make them more profitable than if they sell other vendors’ products.
But how to do this with credibility? And who has the time to think about your partner’s profitability?
Well, I [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=amazonconsultingblog.wordpress.com&blog=4289035&post=339&subd=amazonconsultingblog&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">acblogger</media:title>
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		<title>Recruiting the Right Partners</title>
		<link>http://amazonconsultingblog.wordpress.com/2009/04/03/recruiting-the-right-partners/</link>
		<comments>http://amazonconsultingblog.wordpress.com/2009/04/03/recruiting-the-right-partners/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 17:53:03 +0000</pubDate>
		<dc:creator>acblogger</dc:creator>
				<category><![CDATA[Partnering Tips]]></category>
		<category><![CDATA[Amazon Consulting]]></category>
		<category><![CDATA[Beth Vanni]]></category>
		<category><![CDATA[Channel Coverage]]></category>
		<category><![CDATA[Channel Development]]></category>
		<category><![CDATA[Channel Sales]]></category>
		<category><![CDATA[Partner Collaboration]]></category>
		<category><![CDATA[Partner Profiling]]></category>
		<category><![CDATA[Partner Recruitment]]></category>

		<guid isPermaLink="false">http://amazonconsultingblog.wordpress.com/?p=335</guid>
		<description><![CDATA[By Beth Vanni
Recruiting the right partners remains an age-old channel  management challenge. 
Vendors have gotten increasingly more sophisticated at the “whys” and “hows” of recruiting over the years.  But the fact that nearly 50% of vendors surveyed in our 2009 State of Partner Program study indicated that recruitment represented a “very” or “somewhat” challenging issue [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=amazonconsultingblog.wordpress.com&blog=4289035&post=335&subd=amazonconsultingblog&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">acblogger</media:title>
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		<title>Is Your Channel Partner Dashboard Flashing &#8220;Maintenance Required&#8221;?</title>
		<link>http://amazonconsultingblog.wordpress.com/2009/03/04/is-your-channel-partner-dashboard-flashing-maintenance-required/</link>
		<comments>http://amazonconsultingblog.wordpress.com/2009/03/04/is-your-channel-partner-dashboard-flashing-maintenance-required/#comments</comments>
		<pubDate>Wed, 04 Mar 2009 05:00:26 +0000</pubDate>
		<dc:creator>acblogger</dc:creator>
				<category><![CDATA[Partnering Tips]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Channel Development]]></category>
		<category><![CDATA[Channel Reporting]]></category>
		<category><![CDATA[Dashboards]]></category>
		<category><![CDATA[Measuring Channels]]></category>
		<category><![CDATA[Sandra Glaser Cheek]]></category>

		<guid isPermaLink="false">http://amazonconsultingblog.wordpress.com/?p=306</guid>
		<description><![CDATA[I recently took my 2006 Honda Odyssey into the mechanic because as I was driving to work the dashboard light indicators were lighting up like a Christmas tree. It began with a bright red brake indicator, next came the oil light, then “maintenance required”, and finally some random light I still don’t know the meaning [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=amazonconsultingblog.wordpress.com&blog=4289035&post=306&subd=amazonconsultingblog&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://amazonconsultingblog.wordpress.com/2009/03/04/is-your-channel-partner-dashboard-flashing-maintenance-required/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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		<item>
		<title>New Year&#8217;s Resolution&#8230;Adopting a Values Based Model</title>
		<link>http://amazonconsultingblog.wordpress.com/2008/12/05/240/</link>
		<comments>http://amazonconsultingblog.wordpress.com/2008/12/05/240/#comments</comments>
		<pubDate>Fri, 05 Dec 2008 22:42:11 +0000</pubDate>
		<dc:creator>acblogger</dc:creator>
				<category><![CDATA[Partnering Tips]]></category>
		<category><![CDATA[Amazon Consulting]]></category>
		<category><![CDATA[Channel Development]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[Natascha Lee]]></category>
		<category><![CDATA[Value Based Partner Models]]></category>

		<guid isPermaLink="false">http://amazonconsultingblog.wordpress.com/?p=240</guid>
		<description><![CDATA[
Life goes on in this heavily media fueled recession world we live in. And, as a fair part of our world’s economy seems to operate on ‘confidence’, I started to think about what confidence means. My thesaurus gives a whole list of nouns including belief, faith, trust, support and loyalty. For something clearly not tangible, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=amazonconsultingblog.wordpress.com&blog=4289035&post=240&subd=amazonconsultingblog&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Partner Segmentation … Critical to do? Or just another “fad” in channel modeling?</title>
		<link>http://amazonconsultingblog.wordpress.com/2008/08/06/partner-segmentation-%e2%80%a6-critical-to-do-or-just-another-%e2%80%9cfad%e2%80%9d-in-channel-modeling/</link>
		<comments>http://amazonconsultingblog.wordpress.com/2008/08/06/partner-segmentation-%e2%80%a6-critical-to-do-or-just-another-%e2%80%9cfad%e2%80%9d-in-channel-modeling/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 00:07:40 +0000</pubDate>
		<dc:creator>acblogger</dc:creator>
				<category><![CDATA[Partnering Tips]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Channel Modeling]]></category>
		<category><![CDATA[Partner Segmentation]]></category>
		<category><![CDATA[Sue Redmore]]></category>

		<guid isPermaLink="false">http://amazonconsultingblog.wordpress.com/?p=152</guid>
		<description><![CDATA[
Sue Redmore



&#8220;Partner Segmentation&#8221; seems to be the new buzz word in many high tech circles these days.  If companies are not already in the midst of some form of segmentation analysis, they are considering adding it as a critical component of partnering engagements moving forward.
This sort of modeling exercise is not a new concept, so [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=amazonconsultingblog.wordpress.com&blog=4289035&post=152&subd=amazonconsultingblog&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Sue Redmore </media:title>
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		<item>
		<title>School is &#8220;In&#8221; for the Channel: Training is Profitable</title>
		<link>http://amazonconsultingblog.wordpress.com/2008/07/03/school-is-in-for-the-channel-training-is-profitable/</link>
		<comments>http://amazonconsultingblog.wordpress.com/2008/07/03/school-is-in-for-the-channel-training-is-profitable/#comments</comments>
		<pubDate>Thu, 03 Jul 2008 07:05:08 +0000</pubDate>
		<dc:creator>acblogger</dc:creator>
				<category><![CDATA[Partnering Tips]]></category>
		<category><![CDATA[Partner Enablement]]></category>
		<category><![CDATA[Profitable Training]]></category>
		<category><![CDATA[Tech Training]]></category>

		<guid isPermaLink="false">http://amazonconsultingblog.wordpress.com/?p=35</guid>
		<description><![CDATA[School may be out for the summer, but in the business world, the need for training never takes a break. It&#8217;s a hot topic in our (consulting) circles. Well, it&#8217;s not hot in the &#8220;this is the latest, coolest thing&#8221; kind of way, but more in just figuring out how to manage it in all [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=amazonconsultingblog.wordpress.com&blog=4289035&post=35&subd=amazonconsultingblog&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Mary Lee Shalvoy </media:title>
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		<title>Partner Advisory Councils &#8211;  Build A Partner-Centric Organization</title>
		<link>http://amazonconsultingblog.wordpress.com/2008/02/25/partner-advisory-councils-build-a-partner-centric-organization/</link>
		<comments>http://amazonconsultingblog.wordpress.com/2008/02/25/partner-advisory-councils-build-a-partner-centric-organization/#comments</comments>
		<pubDate>Mon, 25 Feb 2008 00:00:57 +0000</pubDate>
		<dc:creator>acblogger</dc:creator>
				<category><![CDATA[Partnering Tips]]></category>

		<guid isPermaLink="false">http://amazonconsultingblog.wordpress.com/?p=65</guid>
		<description><![CDATA[In our recent PAC, there were sessions weaved into the program where the client was not present in the room and proved to be the most powerful part of the program. Without the clients in the room, the partners can provide honest feedback without feeling a need to grandstand to make a point or fear [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=amazonconsultingblog.wordpress.com&blog=4289035&post=65&subd=amazonconsultingblog&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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