SMB-It’s Finally the Real Deal!

by Diane Krakora

“SMB” has been the on the tips of channel chiefs’ tongues for years.  The partner community has heard all the partner program “hype”, and most of them live the dynamics of serving this market every day.  But vendors are paying more than lip service as they make major investments in corporate strategy, sales resources and marketing to enable the channel as the primary route-to-market for various sub-segments of the SMB market.